Pay Per Click Advertising
A Direct Line to Your Target Audience
When implemented correctly, pay-per-click advertising can provide a more immediate response to
any site's marketing initiatives. Web Solutions goes beyond the basics of simply establishing
these types of dynamic campaigns. We monitor all of our pay for placement campaigns to ensure
that each client is utilizing their budget efficiently and effectively while getting tangible results.
Campaign Research & Planning
Using client generated market information as a guide, our team researches keywords, possible
budgets, current market saturation and realistic potential for success. Should specific industries
and/or keywords seem unrealistic, we will attempt to develop smaller, alternate campaigns that can
still provide the client with desired, directed traffic.
Copywriting
Our seasoned staff works with the client to develop online ad copy that is reflective of the business,
provides innate "hooks" for potential visitors, and stays within the predefined confines of third party
vendors.
Campaign & Bid Management
Where many do-it-yourselfers fail is in successfully managing the campaign to ensure that it is
attaining the desired goals within budget. Web Solutions continually monitors each campaign,
identifying its strengths and weaknesses and dynamically adapting the campaign for continued success.
We also review current bid prices to ensure that budgets are not being expended unnecessarily,
giving each client the biggest bang for their buck. Should campaign data look skewed, we can research
the possibility of fraudulent click-throughs and attempt to minimize the unwanted "noise" that a
campaign can generate.
Conversion Tracking
To ultimately gauge return on investment for any campaign, Stars.net utilizes a variety of
conversion tracking tools, both with third parties and through custom applications. These tracking
tools are the best indicator of effectively a client's dollars are being spent and how satisfactory
the return on investment is--whether it is for a single service or an entire online store of products.
Providing Results-Driven Services
Stars.net team can assist you with:
Optimized Marketing Services
Stars.net and its staff of talented professionals will work with you to develop sound strategies
for making the most of your site and the marketing opportunities available both on and offline.
Contact us today or view our portfolio of recent work
to learn more about our client base and our unique approach to marketing every client.
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